visual.
graphic.
web.
product.
visual.
Customer loyalty plan for smartphone discount
Design Lead in the implementation of a loyalty plan for Telefónica | Vivo e-commerce customers to purchase discount smartphones. Revenue increase of 1.2 MM since its launch in aug/24.
Full case study
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Deploy of a new payment method
Design Lead in this project that aimed more comprehensive e-commerce payment methods with Pix implementation in Telefónica | Vivo, which enables transactions in less than 10 seconds.
Available under request
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Acceptance in carbon emission compensation
Telefónica | Vivo e-commerce A/B test to analyze customer acceptance in device purchase with compensation of carbon emitted during manufacturing.
Discount studies in devices combos purchase
Design Lead conducting studies to apply discount in Telefónica | Vivo ecommerce journeys of combos purchase and payment methods.
Incentive 'download the app' to increase access
Design Lead conducting studies and handoff of a proposal to stimulate app access and usage in Telefónica | Vivo Portal.
Helder Marques
Former Manager
Barbara is an excellent professional, commited to delivery and with a challenging profile. Her communications skills are impressive as she interacts with ease through different hierarchy levels, has sound knowledge in Design and is a great coworker.
Vitor Preto
Former Trainee
I observed Barbara's leadership closely in company's strategic projects and she dealt with the challenges with ease, gathering hard and soft skills.
She is an example and inspiring professional. I am truly grateful of what I learned from her and for all our deliveries.
Mariana Zanetti
Former Intern
Barbara Forato is an extraordinary professional! I had the privilege of being managed and learning from a professional like her, devoted, responsible, proactive, who inspires and guides with empathy and willingness. A mentor that stands out by its teaching and expertise.