I'm Barbara Forato, Product Designer Lead from Brazil.

Design leader with +15 years of experience in strategic planning aiming process improvement for usability and user experience.
Collaboration with Product Managers, Product Owners, Engineering and stakeholders for strategic planning end-to-end solutions and meet business goals.

Currently leading Design processes for product development at Telefónica | Vivo, enhancing user experience and consistency for ecommerce mobile and web/desktop, collaborating in the most significant delivery of the new ecommerce to unificate all clients touch-points for B2C and B2B. Previously worked in renowed companies as Mastercard, Reckitt Benckiser and Latam Airlines.

Expertise

  • User Experience Design

  • Design Strategy

  • UX Research

  • Product Design


  • Team management

  • Market Research

  • Design Thinking

  • Prototyping

Education

IxDF - Interaction Design Foundation
Agile Methods for UX Design
UX Management: Strategy and Tactics
Design for a Better World with Don Norman
2024

Mergo
UX Design
2020

UCB - University of California, Berkeley
Professional Communication certified
2015

USP - Universidade de
São Paulo
Post-graduated in Digital Communication

2011

Centro Universitário
Belas Artes de São Paulo
Graduated in Graphic Design
2007

Experience

Telefónica | Vivo
Product Design Lead
2019 - to date
Improving user experience in Telefónica | Vivo through discovery process, research, data analysis and high-fidelity prototypes. Led solutions development for ecommerce unification.

Mastercard Brazil
Communications Analyst
2018 - 2019
Management of internal communications processes for employee engagement. Implementation of weekly newsletters and corporate TVs.

Reckitt Benckiser
Latam Communications Analyst
2015 - 2018
Yearly planning of communications and social network for company's profile and brands such as Vanish, Dettol, Harpic and Veet.

Latam Airlines
Designer Latam
2010 - 2014
Contributed to innovation of communication processes, studies for newsletter and intranet improvements.

©2024 Portfolio by Barbara Forato

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